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Getting started

Humanize is an AI-moderated focus group platform. You write a discussion guide, recruit participants, and our AI moderator runs live multi-participant video sessions for you. After sessions finish, Humanize analyzes everything and gives you themes, quotes, emotion analysis, supercut video reels, and a full summary.
Surveys give you structured, quantitative data. Humanize gives you qualitative depth — real conversations where participants explain their thinking, react to each other, and go off-script. The AI moderator asks follow-up questions based on what people actually say, so you get the “why” behind responses, not just the “what.”
No. The AI Study Builder generates a discussion guide, screener, and settings from a plain-language description of what you want to learn. You can also upload existing materials — previous studies, research briefs, or discussion guides — and the builder uses them as context.
A few minutes with the AI Study Builder. Describe your research goals, review the generated guide, tweak anything you want, and launch.

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Study design

A discussion guide is organized into questions — the individual topics you want covered. Each question has a topic, goals, a priority level, and optional stimulus materials (images and videos). The AI moderator works through questions in order but adapts based on how the conversation goes.
Yes. Humanize also runs 1:1 interviews and surveys. An interview has one participant, which suits sensitive topics or detailed walkthroughs. In a survey, participants answer on their own, with no live session. Pick the type when you create a study.
Eighteen locales are available directly in the app, from English and French to Japanese, Hindi, and Thai. Results read in your workspace’s language, with a toggle to what participants said. The AI moderator’s voice supports 42 languages in total. If you need a study in another one, get in touch and we’ll set it up. Full list.
Yes. Attach PDF, Word, Excel, PowerPoint, OpenDocument, RTF, CSV, TSV, text, Markdown, or image files to the AI builder. You can attach research briefs, quota sheets, and previous studies as context. Office, OpenDocument, and RTF files convert to text in your browser before upload. Export Pages, Numbers, and Keynote files as Office files or PDFs first. Each attachment can be up to 30 MB. If document conversion takes longer than a minute, the upload stops and shows a file-reading error.
Images (PNG, JPG, GIF) and videos. Attach them to specific questions in your guide and the AI moderator shows them automatically during the session. Always add a description so the AI moderator knows what participants are looking at.
Some things, yes — like adding new recruitment rounds. Avoid changing the screener once participants have started answering it: different people would be asked different questions, which breaks segments, quotas, and comparisons across your sample. Finalize your screener and guide before going live.

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The AI moderator

It speaks to participants in natural, conversational language. It follows your discussion guide, asks follow-up questions based on what people actually say, manages turn-taking, shows stimulus materials, and wraps up the session. You don’t need to be there.
Yes. It generates follow-ups based on what participants say. If someone says something interesting or vague, it digs deeper. The goals you give each question tell it what to follow up on.
It acknowledges the comment and steers the conversation back to the current topic. If the tangent is relevant to a later question, it may note it and come back to it.
A secondary AI that runs behind the scenes during sessions (in focus groups). It tracks remaining time, tells the AI moderator when to move on or go deeper, ensures high-priority questions get covered, and can reorder questions based on how the conversation is going. You don’t interact with it directly.

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Participants and recruitment

Two ways: use Humanize’s built-in panels (access to 5+ million participants across general population and professional audiences) or share a direct link with your own list. Either way, participants go through your screener and automated quality checks before joining.
You set the group size when creating your study. Smaller groups (3–5 people) tend to get richer discussion. Larger groups cover more perspectives per session.
General population panels are fully self-serve in Humanize. For professional audiences (decision-makers, developers, healthcare workers, etc.), email us and we’ll set up a recruitment plan. More on premium and professional recruiting.
Yes. Launch your study’s unique participant link from the Recruitment tab and share it via email, Slack, social media — wherever. Participants click the link, fill out your screener, pass quality checks, and get scheduled into a session.
Before joining, every participant goes through device and environment checks — camera, mic, and lighting. This catches most issues upfront. If someone drops mid-session, they can rejoin while the session is still running.
Humanize checks at three points: when someone applies (are they a real, distinct person, applying from where your study expects, answering your screener like they’re reading it), before they sign up (device and environment), and after the session (did they show up and stay). Flagged applicants show on the Recruitment tab with the reason.If a session doesn’t meet our quality bar, we re-run it at no additional cost. More on participant quality.
No. You only pay for participants who complete a session. Credits for anyone who doesn’t complete come back when the round closes. Humanize handles scheduling and no-show management automatically.
Set up segments and quotas. You define segments from your screener answers (say, iPhone users vs Android users) and give each one a target count. Recruitment fills each segment and screens out overflow automatically. On a premium panel, overflow waits for a place instead. More on segments and quotas.

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Sessions

You choose: anywhere from 15 to 90 minutes per session.
A video call interface. They see a voice indicator for the AI moderator, other participants’ video feeds, and any stimulus materials. They talk naturally, like a regular video call.

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Analysis and results

Usually a few minutes, depending on how many sessions and how much discussion there was. You’ll get notified when results are ready.
Six types:
  • Summary — answers to your research objectives with evidence
  • Deep Dive — how the discussion actually went, question by question
  • Themes — patterns across all sessions with quotes and quantitative data
  • Emotion analysis — what participants felt, read from their words, voice, and face
  • Supercuts — auto-edited highlight reels, plus clips you can request in plain language
  • Explore — a chat interface to ask questions about your data and generate charts
You can also export the report as a PDF or slide deck.
Humanize automatically identifies key moments from recordings — strong opinions, emotional reactions, debates, clear articulations of findings — and edits them into supercuts: seamless reels built around each theme and discussion topic. You can browse and filter by topic or theme. More on supercuts.
Each participant contribution is read on three channels — the words, the voice, and the facial expression — and classified into one of seven emotions. The interesting part is when the channels disagree, like someone saying positive words in a flat voice. Each participant’s panel shows how often that happened. More on emotion analysis.
Yes. Click Share on the study and create a share link — anyone with it reads the live report in their browser, no account needed. Links last up to one year. Shared reports carry the same anonymization as the app.
Yes. Every supercut and clip has a Share button that creates a public link valid for up to one year. After it expires, generate a new one anytime.
Yes. Every theme carries how many participants expressed it, so you can tell a pattern from a one-off. Themes report counts rather than percentages — on a sample of twelve, “58%” implies a precision the sample doesn’t have, so you’ll see “7 of 12” instead.

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Data, security, and privacy

All data is encrypted in transit (TLS) and at rest. Study data lives in managed databases with access controls. Session recordings are in secure cloud storage with time-limited access URLs.
No. Data sent to third-party services (transcription, text-to-speech, video processing, AI analysis) is used only for processing your sessions. It’s not used to train third-party models.
Participants consent during signup before any data is collected. They’re told sessions will be recorded. You can request deletion of participant data by contacting us. Processing is covered by our data processing agreement. Need a DPA? Email us.
Participant data is scoped to your study and only accessible to users with permission. It’s not shared across studies or with other customers. A new study follows your workspace’s default visibility. Mark one private to limit it to you, the people you add, and your workspace Admins.
Yes. Email us to turn it on, and every member is prompted to set up an authenticator app before they can continue.

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Pricing and support

Pricing depends on your research needs — volume, participant type, session length, and how often you’re running studies. We work with each client to build a plan that fits. Get in touch and we’ll put together a proposal.
Reach out to us and we’ll figure out the best way to get you started. Email us and we’ll walk you through the platform.
Email support@humanize.app. We usually respond within a few hours on business days.