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Humanize runs focus groups for you. You write a discussion guide (or let our AI build one), recruit participants, and we handle the rest. Sessions run automatically with an AI moderator. Analysis is done when you wake up the next morning. Focus groups are the default. We also run 1:1 interviews and surveys when the conversation isn’t what you need — more on study types. The whole process — from “I have a question” to “here’s what customers think” — takes hours, not weeks.

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Who it’s for

  • UX researchers who want qualitative depth without the timeline
  • Product managers validating ideas with real users before building
  • Founders who need to hear from customers before making a big bet
  • Marketers who want what customers actually say, not what they check on a survey
  • Insights teams who need to run research repeatedly without scaling headcount

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How Humanize works

The AI study builder creates a discussion guide from a description of what you want to learn. Takes a few minutes. You can also build one manually or upload an existing guide. Once your guide is ready, recruit participants through our panels or share a link with your own. Define audience segments with quotas if you need a specific mix. The AI moderator runs live multi-participant video sessions, asks follow-ups, manages turn-taking. You don’t need to be there. After sessions wrap, Humanize analyzes the transcripts and recordings. You get a written report with findings and recommendations, themes with the participant counts behind them, emotion analysis across what people said, how they said it, and what their faces showed — plus supercuts, auto-edited highlight reels for each theme. No manual coding. Share the report as a link, export it as a PDF or slide deck, or send clips straight to your team.

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Get started

Quickstart

Your first study in a few minutes.

Creating a study

Set up a study with the AI Study Builder.

Your results

What Humanize generates after your sessions.

FAQ

Common questions answered.