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The Summary is your report, on the study’s Report tab. It opens with what the study was about and who took part, then works through what you learned, what it means, and what to do about it.

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Why it matters

This is where you go first. Instead of reading through hours of transcripts, you get the findings written up — each one carrying the quotes behind it, so you can see the evidence without digging for it.

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What’s in it

The report runs top to bottom in this order. Sections that don’t apply to your study are left out rather than shown empty.
  • Overview — what the study set out to learn and who took part
  • Participants — the audience that actually showed up, as chips drawn from your screener
  • Objectives — the research objectives from your guide
  • Segments — how your segments were defined and who fell into each
  • Bottom line — the single most important thing the study surfaced
  • Emotional Intelligence — how participants felt across each part of the discussion, from emotion analysis
  • Key findings — the headline insights, each with supporting quotes and the theme’s supercut playable inline where one backs the finding
  • Concept test — one section per concept test question, with which concept participants preferred, a chart of picks you can narrow to a segment, and the concepts side by side. Each concept lists what drew people in and what held them back. Select an underlined reason to see the participants and quotes behind it. It appears for questions where the sessions showed the concepts and the analysis stored a result. The chart appears when at least a quarter of the participants whose choice was recorded picked a concept. A recorded choice is a concept they named in the closing questions, a clear preference the analysis found in what they said, or no pick
  • Strategic implications — what the findings mean for the decision you’re making
  • Recommendations — concrete next steps
  • Follow-up studies — what to run next, and what each would resolve
Every finding is navigable from the table of contents, so you can jump straight to one and link a colleague to it.

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Counts, not percentages

Themes report how many participants expressed something (“7 of 12”), not percentages. Qualitative samples are small, and a percentage on twelve people implies a precision the sample doesn’t have. Counts keep the size of the evidence visible. To see the count behind a finding, select a linked phrase to open its theme and see how many participants raised it. A finding only cites a theme that at least two people raised, in at least two sessions when the study has more than one.
When a finding rests on two or three participants, treat it as a lead worth chasing rather than a conclusion. The theme’s count is there so you can make that call yourself.

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How participants appear

Reports never show participant names. People appear as their segment and age (“Lapsed user, 38”) when your study has segments, and as a stable number (“Participant #12”) when it doesn’t. The same number refers to the same person everywhere in the report, so you can follow one participant across findings without knowing who they are. Names are available on the participant sidebar for the people on your team who need them.

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Sharing it

Use the Export menu at the top of the Summary to download a PDF or Word document, or generate a slide deck. To share the live report, click Share. More on exporting.