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Tell Humanize what you want to learn and it builds everything for you — discussion guide, screener, and settings.

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How the AI Study Builder works

1

Describe your research

Tell Humanize what you want to learn in plain language. You can also upload an existing discussion guide (PDF or text) and Humanize converts it automatically.
2

Review the discussion guide

Humanize generates topics, questions, and follow-up probes. Edit anything that doesn’t feel right.
3

Set up your screener

Humanize suggests screener questions based on your goals. Add, remove, or tweak them.
4

Configure settings

Pick session duration (15 to 90 minutes), group size, and customize the welcome screen.
5

Launch

Review everything and activate. You’re ready to recruit.

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Study types

Most studies are focus groups — several participants in one live session, reacting to each other. Two other formats are available:
Interviews and surveys are set up with our team rather than self-serve. Email us and we’ll configure one for you.

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Study language

Studies run in English (US) and Canadian French. Pick the language when you create the study — the builder writes the guide and screener in it, participants see the session in it, and results come back in it. For non-English studies, results carry a Show English translation toggle so you can read them without speaking the language. The AI moderator’s voice supports considerably more than that. If you need a study in another language, get in touch — the moderator can speak any of the following, and we’ll set the study up for you: Arabic, Bengali, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Slovak, Spanish, Swedish, Tagalog, Tamil, Telugu, Thai, Turkish, Ukrainian, and Vietnamese.

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Who can see your study

Studies are visible to everyone in your workspace by default. Set a study to Private and only you and the people you add to it can see it — useful for sensitive research, or work you’re not ready to share internally. You can add and remove people at any time. Switching a private study back to public asks you to confirm, since that exposes it to the whole workspace.

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Tips

  • Start with the AI builder. You can always edit the generated guide afterward. It’s faster than building from scratch.
  • Be specific about what you want to learn. “How do people feel about our onboarding?” gives better results than “tell me about users.”
  • Don’t over-scope. One clear research question per study. If you have three, run three studies.

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Drafts and publishing

Edits save as a draft first — a dot on the builder header shows when you have unpublished changes. Save Changes keeps your draft; Publish makes it live. You can rework a guide without affecting a study that’s mid-recruitment. Every published version is kept. Open the version menu in the builder to see the history, preview any earlier version, and restore it if the rewrite went the wrong way.

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Study lifecycle

Once you launch, your study moves through four stages:
Finalize your screener before you launch. Once participants start answering it, changing it means different people were asked different questions — which breaks segments, quotas, and any comparison across your sample.