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A survey has no live session. Participants pass the screener, then answer your questions on their own. The builder shows Survey Questions where an interview shows its discussion guide.

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Sections and questions

Questions sit in sections. Add a question with Add Question and pick its type: A section can also be a concept test, which repeats its questions for each concept. More on concepts.

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Question settings

  • Rating Scale: the scale starts at 0 or 1 and ends anywhere from 2 to 10. Label the two ends, or every point. Use NPS (0 to 10) sets up a Net Promoter question.
  • Matrix: write the statements and the scale points. Shuffle rows shows the statements in a different order to each participant.
  • MaxDiff: choose how many sets each participant sees and how many options each set holds, three to six.
  • Constant Sum: set the total the shares add up to, in points or percent. Participants can’t continue until their numbers add up.

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Option settings

Open the menu beside an option to change how it behaves:
  • Exclusive: clears other picks suits “None of the above.” Picking it clears every other pick.
  • Other: asks for their own words adds a text box when a participant picks the option.
Each option can also carry an export Code, the number it exports as in a coded CSV.

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Showing questions to some participants

Use Only show this question if on a question, or Add display logic from a section’s menu. A condition can read an earlier answer, how many options someone picked, or one of the screener’s variables. Choose whether all conditions or any of them must match. A question can’t depend on a question that comes after it.

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Repeating and reusing answers

  • Repeat for each pick asks a section once for each option a participant picked in an earlier question. For example, ask about each brand they use. You can set which picks come first, which are always asked, and Repeat at most. A section can be a repeat or a concept test, not both.
  • Options the respondent picked builds a question’s options from an earlier answer. On a matrix, it reuses the rows a participant answered. An exclusive pick never carries over.
  • Insert value puts an earlier answer, a variable, the pick a repeat is about, or a concept’s title or description into a question’s text. Each shows as a chip. Typing @ or { in the question opens the same list where you’re typing. Typed by hand, they read {{Q2.answer}}, {{var.Household size}}, {{loop.pick}}, and {{concept.title}}. The builder flags any other {{…}}, which participants would see as typed.

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Reading the results

Responses show on the study’s Responses tab as they come in, with no wait for analysis:
  • Summary shows a chart per question, with each chart’s base.
  • Responses shows a table with one row per participant. Click a name to read all of their answers.
Filter by segment or by answer, or compare up to five segments side by side. Export a CSV With answer text or With option codes. When responses are in, press Run Analysis to get themes and findings from the written answers. More on results.